Explore a powerful method to identify and organize critical elements of any project. Whether an entrepreneur, project manager, or business leader, your job is complicated. One frequent mistake many of us make is to focus on the activities and tools to gain the objective, overlooking the multi-dimensional context surrounding the effort. Creating an aim statement alone is insufficient. We need to convey our intent vividly and in more detail. To persuasively convey the project to businesses, and other communities. Going beyond the anecdotal and past emotions, to describe the heart of the issue. Thomas A. Edison is quoted as saying: “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Just like Edison’s quote, the work involved looks intimidating at first. However, spending time to organize what the whole project must do in a structured format will pay greater dividends than organizing based on how the project gets done.